11 Ways to Optimize Your Communications Strategy

As our world becomes more digital, there are more opportunities than ever to reach people with the Gospel.

And, that’s what hybrid church is all about—using technology to bridge the gap between ministry and modern life.

Our friends at Life.Church Open Network created their Communications for Churches course to help churches like yours maximize platforms like email, social media, and more.

Watch these free videos to hear Life.Church communications leaders answer some of the most common questions they receive.

1. Shoot engaging videos

Learn best practices for church videography and how to create content that will engage your community on social media.

Capturing Videos for Social Media

Key takeaways:

  • When it comes to social media, shorter is almost always better. Try to keep your content under 60 seconds.
  • Don’t bury the lead. Add immediate value in the first two or three seconds.
  • Authenticity is key. Don’t present yourself as something you’re not. Focus on using your unique gifts and personality to connect with your community.

2. Send really great emails

Discover how to create emails that are consistently opened (and enjoyed).

Email Best Practices

Key takeaways:

  • Have a clear goal. Don’t send emails just to send them.
  • Think about what you want for your reader, not what you want from them. Make sure you’re adding value for your audience.
  • Be consistent. Consider sending your emails on the same day each week.

3. Elevate your social media strategy

Your church probably has social media channels, but are you reaching as many people as you could? Check out these quick tips for effectively using social media.

10 Social Media Tips

Want to learn more?

From branding to blogging, discover more training from Open Network.

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